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Impact Logistics
 Issue #12
February 2009 


Computer Corner

Computer Corner One little known (and free!) resource available for Microsoft Office users is the downloadable viewer application.  If you are ever in need of simply opening or printing a Microsoft Office document on a computer without the full product installed, you can use these software solutions. This no-cost option will help companies and individuals save money that otherwise would have been spent purchasing a full version of MS Office.

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NEW SERVICES FROM IMPACT LOGISTICS
 safety warehouse
Impact Logistics has now opened a 50,000 square foot warehouse with an ESFR system, 30 ft clear ceilings, and access control to all areas of the facility.  With 19 AXIS 211 network cameras, customers can view their product in real time via the internet, and a diesel powered back-up generator ensures 100% of facility's electrical needs in case of emergency. This is truly a state-of-the-art facility, ideal for the secure storage of virtually any product. 
 
An additional benefit of this new warehouse is the opportunity for Impact to offer services for companies who need to outsource projects. With a strong flexible work force, Impact is prepared to handle transloads, product returns, repackaging, product reworking, and nearly any other kind of outsourcing project.
 
Remember... our new facility offers the following:
  • 50,000 sq. ft. of storage available
  • 30' clearance for product storage
  • 6 dock doors
  • 1 drive-in door
  • 19 AXIS 211 network cameras, providing superior image quality connected directly to the internet for the secure visibility of your product
    • 8 External cameras
    • 6 Cameras on the dock
  • Access control to all areas of the facility.
    • S2 Netbox proximity card access into and throughout the facility
  • Diesel powered back-up generator on 100% of facility electrical needs
  • ESFR fire suppression system
  • SentryNet 24-hour surveillance
  • Professionally trained workforce
  • Directly across the street from UPS
  • ½  mile off I-40 & Hwy 64

If you are interested in Impact Logistics storing your product, distributing your product, or if you want to outsource a project in their new facility, please contact Brett Veach at 901.377.5298, or email at bveach@loadingservice.com.
Ratcheting Up Your Website

In a 2006 article published by the IWLA, Warehousing Web Sites: Time for a Tune-up?, logistics companies are encouraged to pay more attention to their website.In any other realm, mechanical or otherwise, signs of decay reveal the need for maintenance. Doors creak... shutters rattle... cars sputter. Not so with Web sites, which limp along quietly even when they need attention. As a result, this critical part of your marketing mix gets ignored as you address "noisier" issues like nervous customers and slippery start-ups.
 
What are some symptoms of a neglected Web site? Inaccurate content, dated design, slow-loading pages, and few site-generated sales leads. If you haven't taken stock of your Web site in a while, consider a tune-up!  While addressing these needs, also consider updating your code to HTML, and think about promoting your site using search engines.
 
In addition to these, the IWLA also mentions 5 marketing scams to consider for anyone trying to drive internet traffic to their website.
 
1. "For a small monthly fee, we'll submit your site to 10,000 search engines."  There are three search engines that matter to your business: Google, Yahoo!, and Microsoft Live.
 
2.  "Your site doesn't rank."  Rankings depend on what keyword phrase you choose; the number of visitors to your site and where they came from are the most reliable performance indicators.
 
3.  "You need our $449 maintenance package to keep your search engine rankings."  Many so-called Web marketing "experts" do all the real work up front, but charge monthly fees for ongoing search optimization. In reality, this ongoing work consists of pushing a button to run a ranking report and sending it to you monthly in a pretty package. Fees for these canned reports can run into the thousands and may be the highest-margin business since pet rocks. You should invest in an ongoing search marketing program, but seek firms that deliver real value.
 
4.  "We'll tell you the secrets Google doesn't want you to know."  There are no secrets. Professionals know how to rank, but it takes time, money and effort.
 
5.  "We guarantee top rankings." Nobody can control the search engines or the competition, so beware of guarantees. Anyone can get a site ranked high for an obscure, unused search term.
 
Read the Full article by Jim Bierfeldt and Jonathan Hochman At www.loadingservice.com/IWLA
High Yield Safety Policies

In today's economy, with companies searching for multiple ways by which to cut costs and boost profit margins, a strategic focus on workplace safety is an optimal approach in adding dollars to the bottom line.  Improved efforts in operational safety should therefore be a "no-brainer" to businesses looking for a "big bang" for as few "bucks" as possible.
 
Safety can no longer be considered an un-needed expense; rather, an investment in safety is an investment in the revenue-producing activities in your operation and in the welfare of your associates that together will yield dividends for many days to come.  For every dollar spent on safety, several more will be saved on costly insurance premiums, lost work days, reduced productivity, and more.
 
What are some "high impact" ways to enjoy a return on safety in your operation?
 
  1. Study the type, frequency, and severity of the incidents that have taken place in your operation over the last three years.  What stands out?  What measures could you have taken to prevent those incidents?  Whatever you discover, address it!
  2. If you are experiencing claims on a regular basis, develop a "deal" with your associates... if they don't have accidents for the month, have a company cookout.  You'll spend a hundred bucks on hot dogs and drinks (not to mention make a huge relational deposit in your associates!) while saving the cost of the accident they didn't have.
  3. Allow "the floor" to drive policy and procedural changes.  Develop a working safety committee, give them opportunity to address safety concerns, and reward them for ideas that work.
 
For more insights about ways you work safer, contact Will McKay at 901.377.5298, or email at wmckay@loadingservice.com.
 
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Sincerely,
Impact Logistics Corporate